Lucas Ortega
Freelance contributor
Lucas Ortega is a product-focused writer who has spent the last decade around early-stage SaaS companies. He has firsthand experience launching and iterating on paid products, which informs his practical, results-oriented style. He lives in Austin and frequently draws on conversations with founders and indie hackers.
Focus
Go-to-market channel selection, launch strategy, customer acquisition cost and unit economics, developer marketing, and the practical realities of getting a self-funded product in front of people who would actually pay for it.