ixsoftum
Pillar

Ship and monetize

Getting software in front of the people who would pay for it, when there is no marketing team to do it for you. Channel selection, launch strategy, positioning, and the real cost of acquiring a customer, told by what a channel actually returned rather than what it was supposed to. Written for the case where the person who shipped the feature is also the one writing the launch post, with no patience for growth-hacking lists or a disclosed MRR number standing in for the whole argument.

10 articles · updated 06 Sept 2026
What a real Product Hunt launch got wrong
Narrative · 30 Aug 2026
What a real Product Hunt launch got wrong

A real Product Hunt launch brought in 100+ upvotes and still stalled at position 26. What actually backfired, and what to do differently next time.