Authors

The writers and editorial bylines behind ixsoftum's articles and news.

Ava HarlanStaff writerAI-assisted development, code generation tools, prompt engineering for engineers, IDE integrations, evaluation of AI coding assistants, and the evolving role of developers in an AI-augmented workflow.

Lucas OrtegaFreelance contributorProduct launches, pricing experiments, go-to-market tactics, retention loops, and the practical realities of turning side projects or MVPs into sustainable businesses.

James WhitakerStaff writerCloud architecture, observability, cost optimization, platform engineering, Kubernetes and serverless patterns, and the organizational challenges of running reliable systems at scale.

Theodore QuinnStaff writer / section contributorJob market trends in tech, compensation and leveling, transitioning into or within engineering and product roles, founder journeys, and the business side of building software companies.

Noah WhitfieldFreelance contributor (policy desk)Technology regulation, AI governance, data privacy developments, competition policy affecting software platforms, and the practical implications of new laws and agency actions for builders and companies.